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Increase awareness surrounding the bpc brand in the Montreal market, especially in the food & beverage field.
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We launched the bpc Legacy initiative. Connecting with 13 high-profile entrepreneurs that worked for bpc in the past, we created 13 stories based on our interviews with them and released 2 every week leading up to bpc's 13-year anniversary party reuniting them all.
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Results
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13 Montreal personalities shared a story with bpc on their own networks
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3 in-depth stories on bpc's founder Peter Chase in the media including a portrait in La Presse +
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3x bpc tripled its followers on Facebook during the campaign
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