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INDYGENA wanted to support its retailers and drive awareness around its SS2017 collection. The brand wished to connect with its targeted audience, provide engaging content and raise the search for its items in store.
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Inspired by INDYGENA's mission to celebrate women and empower them to have fun outdoors, Renown selected leading influencers in the hiking and outdoor fields and created partnerships that increased the visibility of the brand with its targeted audience and unlocked stunning content for INDYGENA's own platforms.
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Results
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373.7K campaign reach
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13 earned publications, twice the amount expected
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a bank of 30 engaging images for INDYGENA's own platforms
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The influencers effectively started the #indygenacrew movement helping to promote the brand's hashtag and visual aesthetic, inspiring dozens of customers to share their INDYGENA moments. |