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Burberry was launching a new line of products and wanted to partner with an influencer who would truly reflect the brand's aesthetic and act as a partner in explaining the new lines of products to the targeted audience.
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Renown identified specific criteria with Burberry in the search for the perfect influencer to represent the brand and identified Erin Elizabeth as the best match for her highly-curated Instagram feed and thoroughly-explained makeup tutorials on Youtube.
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Results
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36.2K impressions on Instagram
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5.4K+ views on Youtube
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6.5% engagement rate
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Erin successfully presented the variety of products and their different shades and demonstrated the easiest ways to add them to a daily makeup routine. |