|
ALDO reunited its #AldoCrew members from around the world in Montreal for a special event and was looking for a strategy for its targeted audience to take part in the celebrations.
|
Renown created strong partnerships with influencers who have shown great interest in the brand and have identified as #aldocrew in the past, commissioning them to share their experience of the event with their followers.
|
|
Results
|
202,7K potential reach per post
|
14 posts on Instagram
3x more than the agreed number |
10+ stories during the event
on top of the agreed posts |
|
This partnership with true ALDO fans solidified the relationship between the brand and the influencers who covered it three times more than initially agreed and have continued to create engaging content for the brand since then. |